Dan Dinsmore to lead MaineToday

Congratulations to Dan Dinsmore, who was tapped today to lead MaineToday with an expanded mission.

The new MaineToday will include both print and online products that serve new and niche audiences. The core newspaper operations will assume full responsibility for serving their audiences and advertisers in print and online.

Dan has spent the past 12 months spearheading new product development around this company as a one-man cheerleader for Newspaper Next. His new role is good for the organization and a great step for Dan.

Dan will take over March 3, and I will be working closely with him in a consultive role through April 30.

I want to publicly congratulate Dan, and I have every confidence he will continue MaineToday’s success.

February 13, 2008 - Posted by joemichaud | Uncategorized

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About Local Interactive Strategies

Local Interactive Strategies consultancy helps turn interactive media into a business – a challenge facing both legacy media companies and entrepreneurial startups.

Often local media companies are hobbled by:

Too many ideas
Not enough action
Too much unfocused action
Competing priorities
Lack of data about best practices
Organizational misalignment

Local news startups often face:

Limited resources
Limited business background
Little knowledge about advertiser needs
Few contacts among similarly focused efforts

The solutions for legacy media and startups are obviously quite different. In the case of existing media, the solutions often involve clarity of vision, organizational alignment, some training and coaching. For startups, it might take some basic training, business planning, network-building and product focus.

This blog is intended raise up those topics, share ideas and hopefully provoke some discussion — whether here or in your organization.

It’s written from the perspective of those in leadership positions in local media whether publishers, newspaper editors or startup solo journalists. The idea is to share information and ideas that are actionable right now, with not a lot of blue-skying.

Local Interactive Strategies LLC is headed by Joe Michaud (more about Joe) and is part of a network of experts in recruiting, design, technology, multimedia journalism, product development and sales training.

contact: joe (at) joemichaud.com

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