Full circle: a newspaper-y blog skin

Another sign of the maturing of blog technology as a solid publishing medium. (Anybody remember the 365 Days’ War over what was or wasn’t a blog?)

Now here’s a WordPress blog layout that looks more like a newspaper or magazine than a blog.

As a format within a local media site, this has potential. The all-important first screen displays multiple entries, stories, or photos. Comments are on a continuation page, keeping the home page compact.

A lot of blog layouts serve up one post in the first screen, which is fine for a solo blogger, but it’s limiting if you have multiple entries per day, or even per hour.

I haven’t spent any time poking at this to see advantages over the many other excellent WordPress skins, but it’s is worth checking out if you’re running a site with multiple entries. If you try it out, please share reactions in comments below.

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September 13, 2008 - Posted by joemichaud | Uncategorized

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About Local Interactive Strategies

Local Interactive Strategies consultancy helps turn interactive media into a business – a challenge facing both legacy media companies and entrepreneurial startups.

Often local media companies are hobbled by:

Too many ideas
Not enough action
Too much unfocused action
Competing priorities
Lack of data about best practices
Organizational misalignment

Local news startups often face:

Limited resources
Limited business background
Little knowledge about advertiser needs
Few contacts among similarly focused efforts

The solutions for legacy media and startups are obviously quite different. In the case of existing media, the solutions often involve clarity of vision, organizational alignment, some training and coaching. For startups, it might take some basic training, business planning, network-building and product focus.

This blog is intended raise up those topics, share ideas and hopefully provoke some discussion — whether here or in your organization.

It’s written from the perspective of those in leadership positions in local media whether publishers, newspaper editors or startup solo journalists. The idea is to share information and ideas that are actionable right now, with not a lot of blue-skying.

Local Interactive Strategies LLC is headed by Joe Michaud (more about Joe) and is part of a network of experts in recruiting, design, technology, multimedia journalism, product development and sales training.

contact: joe (at) joemichaud.com

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