Local Interactive Strategies consultancy helps turn interactive media into a business – a challenge facing both legacy media companies and entrepreneurial startups.
Often local media companies are hobbled by:
- Too many ideas
- Not enough action
- Too much unfocused action
- Competing priorities
- Lack of data about best practices
- Organizational misalignment
Local news startups often face:
- Limited resources
- Limited business background
- Little knowledge about advertiser needs
- Few contacts among similarly focused efforts
The solutions for legacy media and startups are obviously quite different. In the case of existing media, the solutions often involve clarity of vision, organizational alignment, some training and coaching. For startups, it might take some basic training, business planning, network-building and product focus.
This blog is intended raise up those topics, share ideas and hopefully provoke some discussion — whether here or in your organization.
It’s written from the perspective of those in leadership positions in local media whether publishers, newspaper editors or startup solo journalists. The idea is to share information and ideas that are actionable right now, with not a lot of blue-skying.
Local Interactive Strategies LLC is headed by Joe Michaud (more about Joe) and is part of a network of experts in recruiting, design, technology, multimedia journalism, product development and sales training.
contact: joe (at) joemichaud.com
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